Social media advertising statistics that matter in 2020

Magicmind Technologies
May 13, 2020
3 min read

Are you having a hard time, trying to decide where to focus on your social ad spend in 2020? We have presented to you the most updated social media advertising statistics to get you started. If you are interested in promoting your business through social media marketing, then these statistics are for you.

The good news is that according to social media optimization services in India and abroad, the social ads are not only for experts and consultants anymore. Now, let us look into this, platform by platform!

Social ad spending is to increase 20% to $43 billion 2020

This might denote less cash for Facebook shareholders, but it’s a pretty good news for brands who are competing for ad views.

More than 50% of online brand discovery happens in public social feeds

Mark Zuckerberg says “the future is private”. However, public feeds are not to be in the grave by a long shot. This includes both paid and organic posts.

928.5 million people can be reached by ads on Instagram

That is certainly a very high percentage out of Insta’s 1 billion-plus monthly active users. Now, 655.8 million of them are between 13 and 34 years old.

Instagram advertisements reach 15% of all, over the age of 13

Instagram’s highest penetration rates country by country, are Iceland, Kazakhstan and Brunei at about 60%,Turkey at 57%, then Sweden at 56%.

Instagram’s ad reach is up 5.7%

Instagram extended the ad offerings to include paid placement on their Explore page. This has significantly increased the volume of ads that they can sell.

Video is the costliest Instagram influencer format for businesses, who spend anywhere between $114 USD and $3136 USD per post

Feed posts are generally claimed to be the middle ground. Stories are the cheapest formats. Video takes more creativity, skill and equipment to get right.

Facebook ads reach 1.95 billion of the 2.5 billion monthly users

According to statistics and Digital reports of this year, this number is 32% of the world’s population (over the age of 13). Facebook is still now the biggest social platform.

26.7% of Facebook Pages use paid media

This number includes all Pages. It doesn’t include only just brands and businesses.

Facebook’s ad prices decreased 5% in 2019, year over year

Facebook had announced in its 4th quarter of 2019 earnings call, that this was mainly due to an increase in Stories ads, which are lot cheaper on average. Well, you should know that 4 million advertisers are using Stories; that is twice of what was the year before.

Twitter shows ads to 152 million “monetizable users” every day

That’s a 21% lift year after year. Now this number might seem small compared to the other platforms, but Twitter recently began to measure its user base differently (daily, and only the monetizable ones) to give a better picture to advertisers.

Ad engagements increased 29% in the year 2019

Twitter says this number was because of “increased impressions driven by audience growth and improved clickthrough rates.” The platform points to improvements they’ve made in advertisements.

Twitter users spend 26% extra time viewing ads than users on other platforms

And this should also be added that 90% of people on Twitter make it a point to read the copy, and this is higher than any other social platform.

LinkedIn ads reach 12% of the world’s population

According to the most updates LinkedIn statistics, this platform is growing at with 675 million users worldwide.

LinkedIn is the top paid channel for B2B content marketers

LinkedIn may have started as a glorified job portal sit, but in the past few years it has been known as a glorified the B2B content marketing angle. LinkedIn algorithm also supports brands, to put it in short.